Casco Bay Diesel needed a website redesign as their old one was outdated and not user-friendly. It did not clarify exactly what it was that they did, and navigating was complicated.Â
The was a lot of text to read through. In this day and age, users generally skip through wordy paragraphs, often missing critical information.
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Currently monitoring.
Before Design
As you can see from the images of the old website, we first wanted to establish what it was that Casco Bay did, and who they wanted to target. This was done through interviews with the owner and the employees.Â
We needed to establish what questions were regularly asked by the website users. This would help in curating informative content that answered their questions upfront, allowing the user to be thoroughly clued up and ready to take the next step – requesting a service.
After design
The Casco Bay team felt really “rock ‘n roll” when interacting with them. We wanted to bring this across in their branding on their website. Their Instagram had the same vibe, with hard rock being the go-to choice for background music along with their content.
We opted for a dark feel, bringing forward that rock feel. The content was broken down into easy-to-consume pieces of information.Â
Getting to the bottom of the issue of “Who do we serve?” we were able to create services and pages that catered to both the average yacht owner, to the technicians requiring more technical jargon.Â
Google Analytics was only setup beginning og January 2025 as the client did not have this feature previously. The first thing we did was connect the Casco Bay website to analytics. This would allow us to gage what was happening on the website while we worked on the new design and features.
We discovered that in the 90 days of following the stats, over 60% of the users were looking at the website from a desktop or laptop. However, making the website mobile-friendly is a no-brainer for The Bloc Studio.Â
Connecting the website to Google Search Console from day one also provided us with some idea of what these potential clients were searching for, aiding us in adjusting the content to accommodate those search terms.
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Tell us a bit about yourself in the form. Let’s us know what you would like to achieve with this new development.
“Working with you guys has been an absolute pleasure from start to finish. Even our CFO who at the beginning was totally against this project could not wait to see the end results! You have helped us build a brand image that will carry our company well into the future.”
Andrè Tonsing
Company Owner
Tönsing Construction & Development (TCD Group) were looking for a brand refresh and new website to complement their new style. They hired The Bloc Studio to do just that. We provided an excellent brand strategy workshop and also brilliant designs that the client could resonate with and feel a connection.
A website was built with a foundation that could be expanded on should they need to. Designs were presented and adjusted to bring it in alignment with their new brand style guide.
Brand Strategy & Design
The original brand design effectively represented the company’s identity but faced challenges in its versatility. Certain elements, while meaningful, were difficult to adapt across various formats, particularly in smaller applications such as business cards, marketing materials, and digital media. This made it harder to maintain a consistent and polished brand appearance in different contexts.
As the business grew and evolved, it became clear that the brand design needed a refresh to align with the company’s modern, forward-looking image. The original design, though significant, began to feel less in tune with the contemporary direction of the brand.
Our approach was to simplify and refine the brand design, preserving its core identity while enhancing its adaptability. We focused on creating a cohesive, streamlined look that could be easily applied across different platforms, ensuring a professional and consistent brand presence, whether in print, digital, or environmental graphics.
User experience and web design
Initially, the client did not have a website, which made it difficult for potential customers to easily find or request their services online. In collaboration with the client, we designed and built a fully functional and responsive website from the ground up, prioritizing both usability and aesthetics.
The new website provides a modern, streamlined user experience, enabling visitors to quickly query information or place orders for services. We worked closely with the client to ensure the site was easy to navigate, with clear calls to action and a user-friendly service request form. By focusing on mobile responsiveness and functionality, we ensured the website delivers a seamless experience across all devices.
This collaboration resulted in a digital platform that not only aligns with the client’s business goals but also allows their customers to interact with their services more efficiently.
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