Jeremy Holden
+27 74 836 1780
jeremy@thebloc.studio
Diandra Holden
+27 61 527 3835
diandra@thebloc.studio
Tönsing Construction & Development (TCD Group) were looking for a brand refresh and new website to complement their new style. They hired The Bloc Studio to do just that. We provided an excellent brand strategy workshop and also brilliant designs that the client could resonate with and feel a connection.
A website was built with a foundation that could be expanded on should they need to. Designs were presented and adjusted to bring it in alignment with their new brand style guide.
The original brand design effectively represented the company’s identity but faced challenges in its versatility. Certain elements, while meaningful, were difficult to adapt across various formats, particularly in smaller applications such as business cards, marketing materials, and digital media. This made it harder to maintain a consistent and polished brand appearance in different contexts.
As the business grew and evolved, it became clear that the brand design needed a refresh to align with the company’s modern, forward-looking image. The original design, though significant, began to feel less in tune with the contemporary direction of the brand.
Our approach was to simplify and refine the brand design, preserving its core identity while enhancing its adaptability. We focused on creating a cohesive, streamlined look that could be easily applied across different platforms, ensuring a professional and consistent brand presence, whether in print, digital, or environmental graphics.
Initially, the client did not have a website, which made it difficult for potential customers to easily find or request their services online. In collaboration with the client, we designed and built a fully functional and responsive website from the ground up, prioritizing both usability and aesthetics.
The new website provides a modern, streamlined user experience, enabling visitors to quickly query information or place orders for services. We worked closely with the client to ensure the site was easy to navigate, with clear calls to action and a user-friendly service request form. By focusing on mobile responsiveness and functionality, we ensured the website delivers a seamless experience across all devices.
This collaboration resulted in a digital platform that not only aligns with the client’s business goals but also allows their customers to interact with their services more efficiently.
Tell us a bit about yourself in the form. Let’s us know what you would like to achieve with this new development.
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